Etsy Advertising ROI
Calculator.
Revenue is only half the ad story. Check whether attributed orders cover your costs and campaign spend.
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Estimate for the inputs shown. Contribution profit is before income tax and unallocated overhead. No shop connection or data upload.
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ROAS does not tell you the profit.
Use one representative order and the number of orders attributed to your campaign. All orders are assumed to have the same value and costs. Campaign spend replaces the per-order Etsy Ads input. No fees or product costs are created when the order count is zero. For a mixed product campaign, calculate each product separately and combine the dollar contributions.
Attribution is not causation: attributed sales may include shoppers who would have purchased anyway. Etsy Ads is cost per click; Offsite Ads is a separate attributed-order fee. For Etsy Ads campaigns, leave Offsite Ads at 0% unless you are deliberately modeling different orders with a separate campaign spend. Zero ad spend makes ROAS and ROI undefined, rather than infinite. A zero or negative contribution has no attainable positive break-even ROAS.
US defaults: $0.20 listing allocation, 6.5% transaction fee, 3% + $0.25 processing. Offsite Ads is optional in this estimate. Fee components are rounded half up to cents; real statement rounding can differ.
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